Our Financial Journey

From struggling with personal budgets to empowering thousands of families across Israel to take control of their financial future

How We Started

Back in 2019, I was sitting in my small apartment in Tel Aviv, staring at spreadsheets that never seemed to balance. Like so many others, I'd tried every budgeting app and method out there, but nothing clicked. The tools were either too complex for everyday use or too simple to handle real-life financial challenges.

That frustration led to late nights coding what would become Cerebrix Plazia. We started with a simple question: what if financial planning felt less like homework and more like having a conversation with someone who actually gets it? After months of testing with friends and family, we realized we'd built something different – a platform that adapts to how people actually live and spend.

Today, we're proud to serve over 15,000 users across Israel, from young professionals in Tel Aviv to growing families in Jerusalem. What hasn't changed is our commitment to making financial wellness accessible to everyone, regardless of their starting point or income level.

What Drives Us Forward

Our Mission

We believe financial stress shouldn't be a constant companion in anyone's life. Our mission is to transform how people interact with their money by providing tools that are both sophisticated enough to handle complex financial situations and intuitive enough for anyone to use. We're not just building software – we're creating a support system that grows with our users as their financial needs evolve.

Our Vision

We envision a future where every person has the confidence and tools to make informed financial decisions. By 2027, we aim to be the leading financial wellness platform in the Middle East, known for our personalized approach and commitment to financial education. We're working toward a world where budgeting becomes as natural as checking the weather – something you do regularly without stress or confusion.

The People Behind the Platform

Sarah Chen

Lead Financial Strategist

Sarah brings eight years of experience as a certified financial planner to our team. She specializes in debt management strategies and has helped hundreds of families create sustainable budgeting systems. Her background in behavioral economics influences how we design features that actually stick with users long-term.

Building Trust Through Expertise

Our team combines decades of financial planning experience with cutting-edge technology expertise. We're certified by the Israel Association of Financial Planners and maintain partnerships with major Israeli banks to ensure our advice stays current with local financial regulations and opportunities.

What sets us apart isn't just our technical knowledge – it's our understanding that financial planning is deeply personal. Every feature we build is tested with real users facing real financial challenges, from recent immigrants navigating Israeli banking systems to established families planning for their children's education.

Transparency First

We believe in clear communication about fees, recommendations, and potential outcomes. No hidden costs or confusing financial jargon.

Personalized Approach

Every financial situation is unique. Our algorithms adapt to your specific income patterns, spending habits, and life goals.

Continuous Learning

We stay updated with Israeli financial regulations and global best practices to provide relevant, current advice.